Available for commission
AI CREATIVE
DIRECTOR
FOR HIRE
Generative AI tools are extraordinary. But without a filmmaker's eye - without an understanding of cinematic language, light, narrative tension, and editorial rhythm - they're just expensive noise. This is what 30 years of real production looks like when it meets the machines.
The human behind the prompt
Matt Harris is a filmmaker, cinematographer, and creative director with over 30 years of professional production behind him - and a co-founder of Unreelated, a studio working at the frontier of AI-native storytelling.
His debut feature documentary Rom Boys: 40 Years of Rad earned a 100% on Rotten Tomatoes and global distribution on Amazon Prime and Apple TV. His Channel 4 film The Lancaster at 80, narrated by Sir David Jason, drew four stars in the Daily Mail and a 7.3 on IMDb.
That foundation - broadcast storytelling, photojournalism, commercial direction for Google, PayPal, Aston Martin - is what makes his AI work different. Cinematic language isn't a filter. It's the operating system.
Why this is different
Cinematic Language
Every AI output is evaluated through the lens of 30+ years of real production. Shot composition, lighting logic, editorial rhythm - the machine generates; the director decides.
Real Film Background
Not a prompt engineer. A filmmaker. Channel 4 documentaries, festival-winning features, global brand campaigns. The creative instinct is human; the tools just got extraordinary.
End-to-End Creative
Concept, script, creative direction, AI production, voiceover, sound design, editing, and delivery. One creative director. Zero creative dilution.
What I do
AI Brand Films
Cinematic marketing content built at a fraction of traditional cost. From concept through to delivery - without the compromise on visual quality or narrative impact.
AI Hybrid Documentary
Real interviews and authentic footage blended seamlessly with AI-generated environments, sequences, and visualisations to tell stories that neither medium could achieve alone.
Internal Comms & Event Films
Sales kick-offs, leadership messaging, company narratives - delivered with cinematic craft and memorable creative concepts. Speed is a feature, not a compromise.
Creative Direction & Prompting
The hardest part of AI filmmaking isn't the tools - it's knowing what to make. Decades of cinematography, directing, and editorial instinct applied to every prompt, sequence, and cut.
The foundation
REAL FILM.
REAL PHOTOGRAPHY.
Before a single prompt is written, the brief is interrogated with a director's mind. What is the emotional truth of this piece? What should the audience feel in the first three seconds? Where does the energy live?
These are questions a filmmaker asks. Most AI practitioners don't ask them - because they've never had to. Matt Harris has spent three decades asking them on real sets, for real broadcasters, with real budgets and real deadlines.
That experience is irreplaceable. The tools change every six months. The instinct doesn't.
Selected AI projects
THE WORK
B2B Marketing · Cybersecurity
Freaky Clown
Nolan. Mann. Bigelow. For a webinar promo.
When cybersecurity firm Radiant Logic briefed us on a promo for ethical hacker 'Freaky Clown' (author of How I Rob Banks), there was only one direction. Rain, masks, urban dread - cinematic weight built entirely with AI tools to match the atmosphere of FC's world.
Internal Comms · AI VFX
The Red Pill
Matrix-Inspired Sales Kick-Off
A client needed a film to open a major US sales event. Two senior employees. Same name. Different continents. We dropped them into the Matrix - using AI avatar work, voice cloning, and generated environments. The Head of Marketing walked on stage in a long coat and sunglasses. The room was theirs.
View on Unreelated ↗"With the help of Unreelated we managed to pull off a well executed company kickoff with a themed narrative! Great experience - we managed to convey a strong message with visual narratives that were both fun and informative."
- Client, US Sales Kick-Off
B2B Marketing · Cybersecurity
Master OTW
Mr Robot-Inspired. Legendary Hacker. Built with AI.
When Radiant Logic approached us to promote a webinar with legendary hacker Master OTW (Occupy The Web), a standard corporate trailer wouldn't cut it. Hooded figures, glowing network diagrams, the tension of digital infiltration - built entirely with Nanobanana, Kling, and ElevenLabs.
Documentary · Social Impact
Bridging the Digital Divide
AI Hybrid Documentary - Premiered in Carcassonne
Our first commissioned film - blending authentic real-world interviews with AI-generated content to tackle digital poverty. Premiered at Chateau Canet, Carcassonne, hosted by Intuition AB for their IT Leaders networking event.
View on Unreelated ↗"You guys had the vision, and put this piece together so sensitively. This film is already making a big difference in raising awareness of the issue."
- SIM PAL charity partner
Tools in use
Background - selected clients
Let's make something
COMMISSION
AI CONTENT
Available for brand films, internal comms, documentary projects, and AI creative consultancy. Based in the UK, working internationally.